An interactive YouTube campaign for SOS Children’s Villages. The campaign employs the mechanism of a preroll countdown timer, allowing the viewer to offer a donation in the form of “seconds”.
Because when it comes to children living in war-torn regions of the world, every second counts. The preroll therefore confronts the viewer with the daily reality of many of Syria’s children, while displaying a real-time donation which also counts down with the timer.
The sooner the viewer clicks away from the preroll, the more they are asked to donate. Which is SOS Children’s Villages’ way of turning the YouTube preroll into a genuine “donation preroll”!
Every donation goes towards reconstructing the recently bombed children’s village in Damascus. The sooner we help, the sooner these children can rebuild their future.
This campaign was Campaign Of The Week in Belgium: